Builders and trades often complain about work life balance and the all consuming task that a trade based business becomes. Research suggests that the impediments to greater work-life balance and satisfaction lie not only in the workplace but also within individuals themselves through learned dispositions. A gap often exists between conscious ambitions related to career and parenting and unconscious attitudes and expectations. If we want to reach our full potential, we have to be aware of how who we are has been shaped by our earliest experiences [HBR Ioana Lupu October 30, 2017]. A business coach can help you understand how this gap is affecting your business and lifestyle choices and realign your attitudes to allow ensure your work is both profitable, enjoyable and sustainable.